What would happen if children were to invest their money back in their own country's economy?

This question led us to develop a creative, whimsical concept for the Industrial Union of Israel, targeting a Pre-school audience.

The video was introduced to schools around  Israel, as part of an educational class talking about the national economy. 
Client : Industry Union of Israel 2015
Produced by THE HIVE STUDIO
Director : Amit Gicelter
Art Direction & Illustration : Danielle Ventura
3D Modeler : Eyal Tamuz


Photography : Leon Grin
Music & Mix :  Daniel Markovich, Ron Cohen
Special Thanks : Keynan Tenenbom, Or Ofri, Erez 3D Printing, Tomer Bahat, Inbar Chen-Meiri
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